The future-thinking fashion designer Ina Budde founded Design for Circularity - a sustainable design consultancy to realize Design and System Innovation for a circular future of fashion.
Ina Budde started her studies at HAW Hamburg where she created numerous collections with different sustainable approaches and developed a focus on closed loop solutions. She was the second runner-up at the Audi Fashion Award 2012 in the category of sustainable and holistic design. Her graduate collection ‚Vom Festhalten der Zeit‘ was nominated for the European Design Award Apolda 2013. Supported by a scholarship from Hessnatur she started the master program ‚Sustainability in Fashion’ at Esmod Berlin. With her innovative system to realize a circular textile industry 'THE EXTENDED CLOSED LOOP' she has been selected as one of the innovators of LAUNCH Nordic 2014. Her sustainable design consultancy 'Design for Circularity' won the NEXT ECONOMY AWARD 2015. The circular collection Future-Proof for the brand acronym was awarded by the first lavera Green Fashion Award 2015 and showcased on the sustainable show floor of the fashion week Berlin 2015.
‚Waste is design gone wrong’ John Whittall
"My passion about design is to create elaborate products that have meaning, a long and effective life and an endless value. The current fashion system is not able to hold the created value for ever. It simply ignores the fact of resource scarcity and pushes to increase the consumption without providing a solution for all discarded materials. However up to 70% of the product‘s impact is decided in the design process. Designers take the decision about the whole product‘s lifespan and it‘s destiny. So we have the responsibility to design with a future-thinking life cycle approach. Additionally a system is needed that can use the value intensively and for ever. Therefore I have a strong personal intention to provoke a shift of the current industry structure in order to build an intelligent and healthy circular system.
My expertise within sustainability in fashion covers a broad knowledge in various fields of sustainable design strategies, sustainable textiles and production as well as sustainable business and marketing strategies. My personal sustainability approach is coined by the cradle to cradle concept and the vision of a circular economy. Therefore I focus on closed-loop soulutions in design and the business model." Ina Budde